This is a fantastic ad for Twix! For years they are positioning this candy bar as the ideal snack for a short break. Everybody knows the slogan ‘No Twix no break’. For this campaign they have a new slogan: ‘Invent a pauze, open a Twix’. This implies everybody can create their own break, no matter where you are. Could anyone predict this ending?
Twix: Crooked face13
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