Volkswagen installed their City Emergency Break technology on a bumper car in an amusement park. The car was equipped with ultrasonic sensors and it stopped every time it was to close to another car. The people´s reactions were filmed and became a TV commercial.
Volkswagen: Bumper cars24
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- Agency: Try/Apt, Oslo
- Country: Norway
- Creative Director: Øystein Halvorsen
- Art Director: Karin Lund
- Developer: Pål Smitt-Amundsen
- Developer: Knut Skåla
- Developer: Morten Harnang
- Digital producer: Annette Werner
- Production Company: Go Happy
- Director: Lars Åndheim
- Director: Christoffer Lossius
- Producer: Miriram Pedersen Eeg
- Post production: Hocus Focus
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