To promote the new campaign of Animals Awake (a Dutch non-profit organization) the agency decided to make a viral campaign. The campaign did not only had to stay in the people’s mind but had to shock them too.
They asked Ancilla Tilia, a well known model, Playmate and elected Most Sexy Vegetarian, to strip down (almost) naked for the good cause on Monday 22 June. But her strip-act didn’t went the way she wanted to..
The website was visited over 50,000 times in the first days and the film was downloaded over 10,000 times in the first few hours.