In 2016, Uber and Proximity launched UberSEARCH — an experimental way to search for missing children in a big city by placing portraits of the missing ones on cars. The campaign resulted in finding Yana, one of the missing children.
A lot of Russian car owners put attention-grabbing visual art on their vehicles, not only to show-off, but also against car thieves. But posters of missing children and search campaigns often go unnoticed, while according to the Russian Missing Children Organization, 70% of success in search for missing children depends on finding witnesses.
Uber teamed up with Proximity to use car art to attract the attention of potential witnesses and help to find children. In less than 2 hours after the launch the faces of the missing children appeared on the most popular Russian websites, were featured on federal TV channels.
The campaign helped the police to locate the whereabouts of Yana, one of the three missing children UberSEARCH searched for.