Ura.ru: Potholes53

Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – the politicians don’t care about potholes, their only worry is their own public image. Then Ura.ru and the russian agency Voskhod came up with this idea, which got a lot of media attention.


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LIA Awards - 2013 - Silver - Non-Traditional

LIA Awards - 2013 - Bronze - Non-Traditional

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