The summer is coming..
Many can’t wait until the season begins. BBQ’s, holidays, swimming, tanning, …
But for many the summer isn’t all about fun. They’re realizing that in a couple of months they will have to look fit and in shape, if they want to lay on the beach to rest and tan..

For years now, products and fitness-clubs are advertising to attract people to use their product or service. It comes in all shapes and sizes. We’ve selected some of them for you, beginning in the year 1920 and ending up with a woman in the eigthies, that probably would have beaten us all back then..

(1920, 1947, 1954)

(1960, 1973, 1982)