Volkswagen: Test-drive Print ad17

Volkswagen Norway offered the very first test-drive, inside a print ad. The ad was placed in several Norwegian magazines and papers, presenting a long stretch of a road. Readers had to download an app, that would let them test-drive a Volkswagen by hovering your iPhone over it. You can test three different features of the vehicle—lane assist, adaptive lights and cruise control.


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The Tiguan is the off-road car of Volkswagen. They want to promote the park assist and the build in camera. How they did it you have to watch for yourself otherwise the great idea is spoiled.


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