Everything about the new Volvo S90 breathes design. Except for the standard fluo safety jacket; that ugly thing we all have in the boot of our car. Which is why Volvo and its Belgian agency, FamousGrey set about redesigning the well-known safety jacket and turning it into something stylish. All while living up to the S90’s high standards; fusing both luxury and safety in one stylish package.
The result: a top-of-the-range safety jacket, the only one of its kind in the world.
The ultimate in luxury should always come made-to-measure. Which is why each new Volvo S90 owner receives a guide on how to have their jacket professionally tailored. Those who wish can also visit the tailor in order to be measured.
In communicating this campaign, FamousGrey produced a one-minute commercial for broadcast on social networks and helped Volvo perfect their product.