This latest campaign of Nissan is pretty impressive. The goal was to show the strengths of the brand when going offroad. To do so, TBWA created an online campaign where the internaut could create its own trail. By simple drawing some hills, you could upload the trail on internet by holding it in front of the webcam..
Nissan: Online offroad trail11
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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