When Belgium's first radio station Radio 1 presented their new identity consisting of new programs, new presenters, a new logo and a brand new baseline: Always curious.They overlooked one minor detail: alwayscurious.be. The association of Belgian lawyers used this in a smart way, they bought the alwayscurious.be domain name and published a video on it asking for an exchange: a few minutes of air time on Radio 1 to talk about cybersquatting, intellectual ownership,… for their precious domain name.
Flemish Laywers' Association: Blackmailing Lawyers4
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