Vibram FiveFingers is a type of shoe manufactured by Vibram. Originally developed as a “barefoot alternative” for sailing and climbing, the footwear has thin, flexible soles that are contoured to the shape of the human foot.
An odd shoe, and therefore an odd web campaign as well.
On a remarkable website, Vibram illustrates the return to the natural essence: running barefoot. The reasoning can be viewed on the naked bodies of two atletes. Not the nakedness interests us but the navigation: It is simple, yet invites people to read the text.