And yet again, Procter & Gamble strike again with a moving campaign. They noticed that 'like a girl' is always seen like someting negative. Therefore they asked several people, girls included to do things like a girl. This was the result:

The Red Cross in Mexico changed the coin slot of our traditional moneyboxes for a 'bill slot'. This way, they surprised donors that discovered that they couldn't give a coin but a rolled-up bill instead.

Alvio respiratory app is a fun game which helps little kids with asthma to practice their lungs. It tracks their progress while they play. And because it’s fun, kids will keep playing while they get healthier. Alvio’s games were designed around the ways p

BGH is a brand of air conditioners. During summer there are a lot of houses that practically turn into an oven. So BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount

People should eat a lot of fruits and vegetables, but the majority of them is simply thrown in the trash beacause they aren't perfect enough to be sold in the supermarket. That's why Intermarché launched 'les fruits et légumes moches' or in English 'Inglo

GoPro was honored to be a part of this epic achievement, with seven HERO2 cameras documenting every moment. From the airless freeze of outer space, to the record-breaking free fall and momentous return to ground.

Do you enjoy the sensation of a hotel hair dryer? What about the awesomeness of miniature soap? In Booking.com’s latest epic tale you will discovere those little things that lead to absolute accommodation bliss.

My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion.