To raise awareness about the fact of many chinese prisoners are being tortured and executed, Amnesty International and Saatchi & Saatchi created a very impressive ambient campaign.
They gave two chopsticks, that when opened, seemed to be pencils as well.
Their instructions were:
1. Tuck under thumb and hold tightly.
2. Write the Chinese government to help end torture.
3. Don’t let human rights violations by the Chinese government give China a bad name.
4. Take further action at amnesty.org/china