C&A is a famous clothing brand in Brazil and to launch the collection signed by Calvin Klein’s designer Francisco Costa, they created hangers with locks that only opened when the right amount of likes were received on each exclusive piece of fashion
C&A: Fashion Lock Facebook11
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Details
- Date: 15 June 2014
- Industry: Fashion & Clothing
- Media type: Ambient, Technology
Credits(add credits)
- Agency: DM9 DDB, São Paulo
- Country:
Brazil - Chief Creative Officer: Marco Versolato
- Art Director: Antonio Sandes
- Art Director: José Ferraz
- Copywriter: Danilo Dualiby
- Copywriter: Lucas Guratti
- Motion Designer: Marco Loschiavo
- Photographer: Sergio Prado
- Project Director: Cristiane Rojas
- Project Director: Denis Gustavo
- Project Manager: Pedro Rais
- Project Manager: Ana Luiza Ceolin
- Art Buyer: Clariana Costa
- Art Buyer: Alessandra Salles
- Account Director: Cláudia Almeida
- Account Director: Cristiane Rojas
- Account Director: Patricia Vieira
- Account Director: Ana Claudia
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