Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special cover featuring actress Giovanna Ewbank. The issue also came with a set of Deep Clean wipes, so readers could rub the makeup off her face.

Telhanorte’s encases decoration magazines inside a block of construction material. Basing it on the insight that before you can start decorating you first have to renovate.

Fashion retailer C&A developed the idea of a Magazine Like Ad. A magazine print advertisement that lets readers 'like' products on Facebook by pressing buttons embedded in the print publication.

C&A is a famous clothing brand in Brazil and to launch the collection signed by Calvin Klein’s designer Francisco Costa, they created hangers with locks that only opened when the right amount of likes were received on each exclusive piece of fashion.

Promoting a cultural exchange program without being too obvious, that’s what DDB Brazil achieved with distinction in this print campaign. The image represents animals being on the other side and enjoying a new role.

This advertisement published in 2001 made us laugh. SBP is an insecticide meaning that the spray will kill all the insects. Therefore the for has no food left and holds a piece of cardboard with the text: “will work for food”.