Earth hour: Candle box
Posted by Sander Janssen - Category: Ambient- Company: Earth hour
- Agency: Leo Burnett, Manila
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Country:
Philippines
Every year WWF is organising Earth hour, during Earth hour everyone in the world should turn off the lights during one hour. These candles were specially designed for Earth hour, when you pull the candle out of the box it looks like the lights were turned off in the box that looks like a building.
2 Comments
This is just one of the most beautiful things ever. The simplicity, elegance and practicality of the entire idea is so well thought through and produced.
Taking something so ordinary and piggy-backing a message on to it that is both suitable, relevant and magical all in one. I’m stupidly (and ashamedly) astounded by something so simple.
ReplyCan someone work out what would contribute more to “global warming” a burning candle or a wind up torch?
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