Creative Criminals

Nike: Treadmill

Posted by Rindert Dalstra - Category: Ambient
  • Company: Nike
  • Agency: BBDO
  • Country: Argentina Argentina

4 comments

An interactive advertisement in Argentina, passersby can walk or run on the treadmill. For every kilometer run, Nike donated a certain amount of money to Unicef in 2007.

Update: James provided us with the translation “Training for the 10k doesn’t only help you. For each kilometer run, you will be helping UNICEF. Sign up at nikecorre.com”



Nike: Treadmill, 4.6 out of 5 based on 13 ratings

4 Comments

James on

Training for the 10k doesn’t only help you. For each kilometer run, you will be helping UNICEF.

Sign up at nikecorre.com (nikerun)

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Treadmill on

Very impressive and educational, hope some day it can come to Australia too.

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Fernando on

The agency behind this interactive ad for the 2006 Nike 10k Race is BBDO Argentina.

BTW, this is what we (BBDO Argentina again) did for 2009 Nike Human Race…
http://www.vimeo.com/7424458

Reply
Emmanuel on

Thx for remembering us that nice idea which took place in Argentina in 2007 for the Nike Human Race 10K.

N.B. the agency was BBDO Argentina :)

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