Scania: Driver competitions
Posted by Sander Janssen - Category: Ambient- Company: Scania
- Agency: Crispin Porter + Bogusky
-
Country:
USA
The Swedish truck manufacturer Scania created a competition for truck drivers. The goal is to find the most skilled driver in the world. This 3 minute movie (a bit too long in our eyes) shows a Peruvian truck driver proving his skills. Lovely idea from Scania to get more involved with it’s customers.
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Country – Sweden
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