Smart: Fits into tight places
Posted by Bert Callens on February 13, 2010 No comments yet
In conjunction with the opening of the 2010 Canadian International Autoshow, Smart Canada has come up with a creative guerilla campaign. They’ve placed a giant shoehorn behind a Smart fortwo visually illustrating that the less than 3 metre smart fortwo can park almost anywhere.
The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”.
Company: Smart
Agency: BBDO, Toronto
Country: 
Canada
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