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Smart just launched two incredible cool ads. "Anything but cliché"
Great idea and execution by Smart, Portugal. Ever wondered how it would be like to park a Smart car in the city? Well these engineers made the impossible possible. They rebuilt two cars and made it become smaller once another car wanted to park. Check out
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BBDO introduced the brand new ebike from Smart to the cycling enthusiasts. A flat mailing was made from recycled cardboard that can be assembled easily to build an ecological and unique bike helmet: a smart helmet for a smart bike.
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To illustrate the Smart Fortwo’s unique size, Ogilvy & Mather Group Hong Kong (Ogilvy) created 3D posters of Hong Kong streets to hang in Mercedes-Benz showrooms – where Smart Car is sold in Hong Kong. The posters were created in collaboration with acclai
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In Dubai, learning English will help its many labourers get better jobs and salaries.But with average monthly salaries of $220, and a hard life of 12-hour work shifts, they neither have the money nor time to educate themselves.
SmartLife, an NGO for Duba
The Smart can fit in everywhere, even in the narrowest parking spots. To illustrate this, the curtains at a cinema close up to the point of the actual size of a Smart car. After this the car is shown to even fit into this small space.
Cool activation idea from Smart. At Smart they believe that cool ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light..
After the smallest city car smart launches the biggest city car of all times. BBDO Berlin launched a video online saying they built the biggest car ever. Check out the second video also, where Smart does a prank to people.
The campaign was split into three phases, all of which involved delivering “fun-sized” treats, including tiny pizzas and miniature flower bouquets, to the public and selected media, in the smart fortwo. The ‘Fun Sized Delivery’ concept highlighted the ca
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