BBDO introduced the brand new ebike from Smart to the cycling enthusiasts. A flat mailing was made from recycled cardboard that can be assembled easily to build an ecological and unique bike helmet: a smart helmet for a smart bike.
Smart: The Mail Helmet5
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Details
- Date: 27 April 2015
- Industry: Automotive
- Media type: Direct Marketing
Credits(add credits)
- Agency: BBDO, Mexico City
- Country:
Mexico
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