To illustrate the Smart Fortwo’s unique size, Ogilvy & Mather Group Hong Kong (Ogilvy) created 3D posters of Hong Kong streets to hang in Mercedes-Benz showrooms – where Smart Car is sold in Hong Kong. The posters were created in collaboration with acclaimed Hong Kong illustrator, Jonathan Jay Lee.
The posters incorporate an art technique known as reverse perspective, which creates an optical illusion in that objects at the forefront of the drawing appear furthest away and vice versa. Objects farther away from the ‘viewing plane’ – the plane onto which an object is projected - are drawn as larger and closer objects are drawn as smaller.
Jonathan Jay Lee used reverse perspective to exaggerate the narrowness of Hong Kong streets and thus, convey the usefulness of a Smart Fortwo in navigating the city.