The Smart can fit in everywhere, even in the narrowest parking spots. To illustrate this, the curtains at a cinema close up to the point of the actual size of a Smart car. After this the car is shown to even fit into this small space.
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- Agency: BBDO, Istanbul
- Country: Turkey
- Creative Director: Derya Tambay
- Art Director: Ali Burak Erkan
- Copywriter: Cem Öztürk
- Agency Producer: Hakan Dogru
- Agency Producer: Umut Tangör
- Strategy: Onur Erdoğan
- Strategy: Emir Demirtaş
- Account Director: Aylin Baysal
- Account Director: Sedef Falah
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