At PlusOne in Amsterdam you could say they’re pretty crazy about football and having a few beers. So when they were offered the opportunity to create a film for Heineken about the UEFA Champions League they jumped at the chance.
The script, written in partnership with Iris Worldwide, focuses on informing local brand managers about the new global Heineken Champions League Toolkit. The creative direction mixes the premium Champions League look with a lovable and funny illustrated style. With well-known players represent the different market sectors. You recognize them?