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Clever recruiting process by Heineken, with a strong manifesto film and an interactive experience called "The Interview"
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Jose Mourinho giving a legendary prep speech - directed by Guy Ritchie
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Heineken tests your friendship during the Champions League
What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub? To mark Heineken’s sponsorship of Rugby World Cup 2015, Jonah Lomu surprises some unsuspecting Heineken drinkers in a local rugby pub.
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At PlusOne in Amsterdam you could say they’re pretty crazy about football and having a few beers. So when they were offered the opportunity to create a film for Heineken about the UEFA Champions League they jumped at the chance.
Heineken decided to take music to the world’s biggest stage, Twitter. They created the first festival of sung tweets in history, "Tweet Cover Fest ". A festival in which users could take part by sending a dedicatory to a friend in the form of a tweet; the
LM teamed up with fellow Dutch brand Heineken in search of bold adventurers from across the world. In bars around the globe, people ordering a Heineken were asked if they would like an “Orange Experience” to go with it.
For those brave enough to find out
Building on the success of last season’s award-winning #ShareTheSofa campaign, #ChampionTheMatch kicks off on February 17th. It sees the activity evolve from an enriched in-game twitter Q&A, to an immersive entertainment platform that taps into fans’ matc
In this social experiment, comedian Fred Armisen anonymously calls a payphone across the street from the Comedy Cellar in NYC. Those who were brave enough to answer the call and walk into the unknown were rewarded with an unique experience.
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