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With Lego you can build anything you can imagine. We proved this by describing the painting “The Blue Horse” by Franz Marc to blind children and letting them recreate it with Lego. Then we invited blind and sighted kids to workshops. Allowing them to exch
Lego collaborated with a number of other brands to ‘Lego-fy’ their advertising in the run up to the launch of The Lego Movie, giving each brand an association with one of the hottest movie release of the year.
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The brilliance of this campaign is that the paintings are reconstructed with Lego blocks making it look like pixel art.
No matter how splendid the production, movies have a fairly short lifespan in cinemas after premiering, the Lego Movie being no exception. So Konstellation, Copenhagen, set out to prolong families’ engagement with the film by inviting them, not just to sp
Today is the 4th of May, "May the 4th be with you" , and Lego has a huge collection focused on the saga created by George Lucas.
Lego appeals to the heart of almost all parents. The brand shows – from the point of view of the child – how to spend the day playing with the family.
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Remember this campaign for Lego from 2011? Well this campaign continues in the same line. Just leave it all to your imagination. An idea can’t be any simpler than this.
Today we’ve been doing some archive browsing and ran across these print ads for Lego from 5 years ago. Lego is still using this playful aspect in their ads today. When playing with simplicity on your imagination the creative possibilities are endles
2012 marks the 50th anniversary of the Lego brick in Australia. To commemorate the milestone, Lego Australia has today launched the Festival of Play, a nine-month integrated campaign, encouraging kids and adult fans alike to celebrate through play.
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