Read more / View 1 video
2015 marks the 110th anniversary of New Zealand's inaugural rugby tour of the UK, in which the team, affectionately known as the Originals, won 34 out 35 games on tour and put New Zealand on the map.
New Zealand’s binge drinking culture makes headlines most weekends, accordingly Steinlager has launched a cleverly crafted TV campaign that employs humour to get the message across created by DDB New Zealand.
The campaign was launched in the lead up to the Rugby World Cup held in New Zealand in 2011. Steinlager released a limited run of the White can, first introduced in 1981 and discontinued in 1992, to build historic connection with the first Rugby World Cup
You must be logged in to love a campaign.
Copyright 2018 Creative Criminals - Special thanks
76.713 loves so far - Hosted by COMBELL.COM - Bored? Read our policy
Follow us on
Login No account yet? Register