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These print ads for the Surfrider Foundation Europe, quite strikingly explain that what we dump into the ocean will eventually end up in the food chain.
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Surfrider Foundation Europe is an association created in 1990 by surfers who want to protect the ocean and its coastlines.
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The digital spot features a whale swimming through a sea of plastic pollution desperate to reach the open surface. The whale soon becomes completely coated with plastic debris as he breaches through a floating bed of plastic bottles, bags, and soda rings,
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