Supermarkets Carulla needed to communicate in a different way and with a very limited budget, that several of their stores have 24 hour service. They found a unique medium to deliver this message. The closed night-time gates of several businesses were turned into billboards, telling that though those stores were already closed, people could find what they were looking for in a Carulla 24 Hours.
Credits(add credits)
- Agency: Ogilvy & Mather, Bogota
- Country:
Colombia
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