Pascall Fruit Bursts are intense fruit flavoured sweets. DDB visualised this intense ‘burst’ of sweetness in your mounth.
The giant strawberry started to inflate, it was filled with thousands of Fruit bursts. When the strawberry bursted people could find candy all over the street. Next to the billboard DDB also created a website were people could guess the exact date and time when the strawberry would burst. The winner won 5000$
Results: Just one billboard managed, through media coverage, to reach millions worldwide. Website hits exceeded the client’s expectations by over 300%, with 81000 webpage views and over 11000 unique visitors. Thousands of people entered the competition making it one of Pascall’s most successful promotions ever. Brand awareness reached 93% and through brand tracking, purchases intent tripled over the course of the campaign.