Remember the campaign that Rindert posted of ‘The Zimbabwean‘ a couple of months ago?
This campaign was created for The Zimbabwean, a newspaper that is runned by exiled Zimbabwean journalists and is sold in the UK, South Africa and Zimbabwe.
Back then, (and now also) the Zimbabwean money was worthless because of Mugabe, the president.
TBWA\Hunt\Lascaris, the agency, used worthless high denomination Zimbabwe currency as the materials in billboards, murals, posters and flyers.
This was a protest to the policy of Robert Mugabe, because it had an negative impact to the country’s economy.
This campaign won the ‘Grand Prix award‘ for the Outdoor category..