A mailing to BMW customers to promote BMW’s cold weather tires. It’s really simple but oh so playful. You have to cut this mailing open by tearing out a piece of road. This is really fun.
BMW: Cutting through winter19
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Details
- Date: 15 February 2011
- Industry: Automotive
- Media type: Direct Marketing
Credits(add credits)
- Agency: Cundari, Toronto
- Country:
Canada
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