To raise money for the people who continue to be affected by devastating floods in Pakistan the countries largest newspaper delivered these wet newspapers. They only delivered them to a select upper-income subscriber list. This DM tried people to donate to the cause set up by the newspaper itself.
Dawn: Wet26
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Details
- Date: 17 March 2011
- Industry: Media & Publishing
- Media type: Direct Marketing, Print
Credits(add credits)
- Agency: IAL Saatchi & Saatchi, Karachi
- Country: Pakistan
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