Heineken partnered with 40 legendary individuals from the world of sports, art and entertainment to create a series of unique posters. These posters travelled the world and were auctioned later on to support Reporters Without Borders.
Heineken: The legendary posters11
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Details
- Date: 13 June 2014
- Industry: Alcoholic Drinks
- Media type: Ambient, Billboard, Online content
Credits(add credits)
- Agency: Wieden + Kennedy, Amsterdam
- Country:
The Netherlands - Executive Creative Director: Mark Bernath
- Executive Creative Director: Eric Quennoy
- Creative Director: Thierry Albert
- Creative Director: Faustin Claverie
- Interactive Creative Director: Edu Pou
- Art Director: Vasco Vicente
- Copywriter: Evgeny Primachenko
- Interactive Art Director: Tiago Varandas
- Head of Broadcast Production: Erik Verheijen
- Director of Interactive Production: Andrew Allen
- Planner: Nick Docherty
- Group Account Director: Jordi Pont
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