Today we present you the LIA Awards winners of 2010 in the category Integrated Campaigns.
The following campaign was made for one of the smaller banks in Belgium, ING and got awarded Silver LIA. It is hard to convince youngster to open a new bank account. So a rich lady was created that passed away. She gave €10 to each teenager that opened a bank account over at ING.
How Far Does Your Creativity Go?, AlmapBBDO, São Paulo Brazil
13ème RUE, BETC Euro RSCG, Paris France
Hidden Pizza Restaurant, Clemenger BBDO, Melbourne Australia
Sony Recycle Project Jeans, Hakuhodo Kettle Inc., Tokyo Japan
Give it a Ponder, Y&R New York USA