The London International Awards got awarded last Monday at the Troxy in London. The following weeks we will give you all the results starting with the awards for the best billboards.
ING Direct is a popular web bank. They pioneered a new way to handle relationship with their clients by providing on an easy to use digital platform. They used the following tagline “our clients are our best advertising” in a pretty direct way. The bank built human interactive billboards to let real clients dialogue with potential clients passing by. This is a Gold LIA Award winner.
Gold
ING Human Billboard, Leo Burnett 
Italy
McDonald’s Catch the goodies, DDB 
Sweden
Nokia The World’s Biggest Signpost, Farfar Sweden
Silver
Jim Beam Sex Seconds, Energy BBDO 
USA
Dixons.co.uk – the Last place you want to go is, M&C Saatchi 
United Kingdom
Hot Wheels Big Boy, Ogilvy & Mather 
Mexico
Bronze
James Ready Beer, Coupon Billboard, Leo Burnett 
Canada
IBM Color Sensitive Billboard, Ogilvy USA
