The London International Awards got awarded last Monday at the Troxy in London. The following weeks we will give you all the results starting with the awards for the best billboards.

ING Direct is a popular web bank. They pioneered a new way to handle relationship with their clients by providing on an easy to use digital platform. They used the following tagline “our clients are our best advertising” in a pretty direct way. The bank built human interactive billboards to let real clients dialogue with potential clients passing by. This is a Gold LIA Award winner.

ING Human Billboard, Leo Burnett Italy Italy
McDonald’s Catch the goodies, DDB Sweden Sweden
Nokia The World’s Biggest Signpost, Farfar Sweden Sweden

Jim Beam Sex Seconds, Energy BBDO USA USA – the Last place you want to go is, M&C Saatchi United Kingdom United Kingdom
Hot Wheels Big Boy, Ogilvy & Mather Mexico Mexico

James Ready Beer, Coupon Billboard, Leo Burnett Canada Canada
IBM Color Sensitive Billboard, Ogilvy USA USA