Volkswagen and Ogilvy Beijing recently suprised with a very creative campaign. They placed inserts into one of China’s most popular car magazines that were shaped like a steering wheel. They then invited readers to take part in the Scirocco Cup Augmented Reality Challenge. After heading over to, players could hold up the insert to their webcam and take control of a Scirocco race car, dictating left to right movement on screen by turning the wheel shaped maker.