Groupe Atlantic a thermal comfort solution creator wanted to spread the message that they are working transform prevailing energies into lasting well-being solutions. Products that are ecologically efficient, accessible to all and suited to individual needs.
Leo Burnett surprised all by building a cube in British Columbia at 2,400 metres above sea level and in temperatures as low as –30° Celsius. In the cube they placed two electric heaters warming up the In each section, with blocks of ice positioned to irrigate the growing vegetation.
Over 37 days, heat produced by Groupe Atlantic caused plants to blossom butterflies to be born. Beautiful campaign that won several prices on Cannes.