BGH is a brand of air conditioners. During summer there are a lot of houses that practically turn into an oven. So BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount system together with Google maps. The more hours your house is exposed to the sun, the more discount you get on a BGH air conditioner.
BGH: My home is an oven7
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- Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
- Country: Argentina
- Executive Creative Director: Maxi Itzkoff
- Executive Creative Director: Mariano Serkin
- Creative Director: Juan Pablo Lufrano
- Creative Director: Ariel Serkin
- Creative Director: Daniel Minaker
- Creative Director: Sebastian Tarazaga
- Copywriter: Nico Diaco
- Art Director: Eze De Luca
- Agency Producer: Camilo Rojas
- Designer: Mariano Espagnol
- Account Director: Jaime Vidal
- Account Executive: Manuela Sorzana
- Executive Producer: Pablo Terruzzi
- Executive Producer: Ivan Ivanoff
- Director: Tomas Coste
- Director: Palermo Films
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