BGH: Summer Hater24

The campaign explains that, with the arrival of the Summer heat in Argentina, comes the arrival of dads wearing nothing but briefs. The three commercials offer a solution to this problem. Hit the Read more button to view the two other commercials.

BGH is a brand of air conditioners. During summer there are a lot of houses that practically turn into an oven. So BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount