South Africa has one of the worst Organ Donation rates in the world, with less than 0.3% of the population registered as donors. There are currently 4300 patients on the waiting list.
Lowe and Partners created a campaign that would get the public to engage emotionally with the survival of a single patient. Our campaign “Get Me To 21,” revolved around Jenna Lowe, a 19-year-old awaiting a lung transplant. She invited the whole country to her 21st Birthday Party – to come to the party you had to register as an Organ Donor.