Re-born to be alive is a nonprofit organisation that stands for the promotion of organ donation and transplantation. Its campaigns are meant to spark discussions about the topic and bring it closer to the public. The ultimate goal of the organization is to give second chances.

In the radio ad, you here the name of a girl called 'Emma', and then her heart stops. Suddenly a new heartbeat starts, with the name of somebody else, 'Alex'. 

The radio campaign Duval Guillaume Belgium created wants to raise awareness of the possibilities that organ donation offers, and activate people to register at as an organ donor. 

They basically wanted to show that life can be passed on and nobody’s death needs to be meaningless.