Red Cross Portugal (Cruz Vermelha) opened up a temporary store in 2008 before Christmas. The store sold ‘hope‘, the product you can feel but not see, touch, wear or hear, the perfect gift alternative for Christmas. They opened the shop in the most popular shopping mall in Lisbon, where the fund raising begun.
The news spread fast and all over the world. Hope was a popular product bought by many people..
The campaign, by Leo Burnett, Lisbon won six awards at Cannes Lions including a Gold Direct Lion.