Creative Criminals

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Coca-Cola: Slender Vender

Posted by Bert Callens - Category: Ambient, Outdoor

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Diet Coke fits beautifully into one’s lifestyle — and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can’t and may show up in a place you’d least expect. Discover how people react when they see it.


Fundación Anar: Only for Children

Posted by Bert Callens - Category: Outdoor

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ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number.


Heineken: Interactive Bottle

Posted by Bert Callens - Category: Ambient

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This is a cool idea by Tribal DDB in the Netherlands. They changed Heineken bottle in interactive tools. When people cheered, the bottle ignited. When people took a zip, it ignited. And when the DJ cranked it up, every bottle became a part of the party.


AXA: Crazy driver on a market day

Posted by Sander Janssen - Category: TV & Cinema Film

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Bad drivers cost people a lot, this is something everyone agrees on. In this spot you see the adventures of a bad driver on a market day. In the end a banner reveals: “Nobody wants to pay for bad drivers. AXA rewards good drivers”. The driver is in fact the best female stunt driver of the Netherlands.


Puma: Dance Dictionary

Posted by Bert Callens - Category: Online
  • Company: Puma
  • Agency: Unknown
  • Country: USA USA

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Top LA choreographer Super Dave works with some of the world’s greatest Freestylers including King Charles, Pacman and Storyboard P to create a language of dance. Created to celebrate the launch of the new PUMA Sync fragrances, the PUMA Dance Dictionary is a digital application that encrypts messages into dance moves


Johnson & Johnson: For all you love

Posted by Sander Janssen - Category: TV & Cinema Film

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Love is the reason you care. For all the things in your life, that make life worth living. A strong copy with very beautiful shots and Sweet Child o’ Mine from Guns N’ Roses as the soundtrack can’t really go wrong.


IBM: The World’s Smallest Movie

Posted by Bert Callens - Category: Ambient
  • Company: IBM
  • Agency: Unknown
  • Country: USA USA

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You’re about to see the movie that holds the Guinness World Records record for the World’s Smallest Stop-Motion Film. The ability to move single atoms, the smallest particles of any element in the universe is crucial to IBM’s research in the field of atomic memory. But even nanophysicists need to have a little fun..
Click read more to see the making of.


The rhino stamp project: Post

Posted by Sander Janssen - Category: Direct Marketing

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Every day an average of 2 rhinos get killed in South Africa, threatening the species with extinction. They are killed because certain Asian people are willing to pay big money for rhino horn dust, claiming it has healing effects, but it doesn’t! To make people aware of this brutal practice, special stamps were created. These stamps were used for post to certain Asian countries involved, to raise awareness. Besides this they’ve got a huge amount of free media, which is definitely needed to support the cause.


Microsoft: Apple vs Samsung

Posted by Bert Callens - Category: TV & Cinema Film

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Funny commercial by Microsoft, showing Apple and Samsung lovers starting a fight in the middle of a marriage. In the end you see two Nokia Lumia users having fun by watching the fights. Curious whether Apple and/or Samsung will counter attack..