We know that the French are crazy. In this viral, they blow balloons out of chewing gum but instead of filling them with air they fill it with helium. What happens does not look realistic but is funny. All the credits go to Advertising Agency Rapp, too bad that they did not link a real brand of chewing gum to it. I can imagine Bubble Gum would have loved to see their name added to this viral.
RAPP: Bubble gum viral test7
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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