Lego: Periscope

Posted by Sander Janssen on February 6, 2010 1 comment

This print ad for Lego won the grand prix at the 2006 Cannes Lions International Advertising Festival. At first it’s not really clear what the point of this ad is, but in fact it speaks to everyone’s imagination. With just a couple of Lego blocks a whole story can be created. The huge space also suggests the possibilities are endless when you work with Lego.

Company: Lego
Agency: FCB, Johannesburg
Country: South Africa