Terminix: Cockroaches are in every house3

Terminix is a pest control service that delivers termite control, flea control, and much more. To show that roaches can bring certain diseases such as E.Coli into a house, Publicis Dallas came up with this special billboard. 5,000 live cockroaches were

With the slogan “Termites eat 24 hours a day” the container with wood in it looked like a giant French Fries box. This ambient would have even been better, although most likely illegal, if the wood had real termites in it.