A campaign that ran March 9th, to support International Women's Day. McCann San Jose worked with Costa Rican health products company Saba on "Denuncia du Silencio," or "Oppose The Silence."
Agency and client worked with local radio stations and other media to delete women from both art and advertising to raise awareness for the horrors of human trafficking. Costa Rica's OK!Radio FM105.50 deleted the voices of women from all music that was played yesterday--every track was just music. As you can see from the attached, all portraits of women running online and mobile were deleted from album covers that accompany their songs.
Listen to one of the songs here.