Now a days many people have a mobile device in one hand and a beer in the other hand while watching football on their television. Heineken created this latest second-screen campaign called #sharedthesofa. Where famous ex football players participle in live interviews through twitter during the Champions League.
Heineken: Share the sofa13
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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