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Honda just launched its new 2-minute-commercial called paper. Through the imagination of famed director PES and a team of animators, thousands of hand-drawn illustrations were transformed into a magical 3D world. Images include references to founder Soich
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At first glance, our poster simply read, “He illuminated the world from an 8-foot cell,” in black sans serif font on a yellow background. But there was more to the message, as the poster was not one page but many, designed to unfold into an 8 by 7 foot re
Nescafé created an unexpected way for two people to share a real moment together. Real mugs out of paper were created and inserted into morning newspapers.
This commercial is pretty great. Even if it’s only because of the smirk on the little kid’s face, you have to watch it. On top of all that, the plot change at the end will definitely surprise you.
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Creative outdoor campaign by Dulcolax, the laxative medicine that is sold worldwide. They took an outdoor network and transformed it into giant empty toilet rolls, to show that their medicine helps when feeling constipated.
Every time there is a soccer match where the Argentinean National Team plays, hundreds of people writes thousands of encouragement messages on social networks. Unfortunately those messages are not read by the players. To solve that problem, Coca-Cola crea
RASA (The Paper Recycling Association of South Africa) is an organization that is promoting a culture of recycling in South Africa. They offer recycling services to companies and promotes the concept of reuse, deduce, recycle and recover via education and
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To promote new UK band Dry the, River FOAM /Sony Music Creative Xavier Barrade created 3D paper-craft horse posters in collaboration and fly posted them across London. Barrade designed the horses in 3D with Google Sketch Up before printing out and assembl
Taras Lesko is an artist who’s extremely handy with paper. Audi asked him whether he could make an Audi A7 completely out of paper. It took him 285 sheets of paper (which are transformed into 750 different parts) and 245 hours. The result is amazing
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